Struggling to Get Mortgage Clients? Here are 3 Steps to Fix Your Marketing
Struggling to attract new mortgage clients? The problem might not be your services. It’s how you’re marketing them. If your content is all about you instead of what your audience needs, it’s time for a shift in strategy that can change everything.
The Problem with Traditional Mortgage Marketing
A lot of mortgage brokers and companies focus too much on what they offer rather than what their audience needs. The truth is, people aren’t looking for ads. They’re looking for answers.
If your content is all about your services, rates, and company updates, you’re missing the mark. Instead, ask yourself:
What challenges do homebuyers and refinancers face? How can I help them make better decisions? What information would make them feel more confident about getting a mortgage?
How to Make Your Mortgage Marketing Work
To create content that connects, focus on helping people instead of selling to them. Here’s how:
1. Offer Useful Information
People want advice, not a sales pitch. Whether they’re buying a home, refinancing, or investing, they need clear, helpful information. Try content like:
Simple guides on getting a mortgage
Tips for improving credit scores
Breaking down mortgage myths
Comparing different loan options
When you give people useful content, they start to trust you. And trust leads to new clients.
2. Stop Making It Feel Like an Ad
Nobody enjoys watching commercials. If your videos, blogs, or social media posts only talk about your services, people will ignore them. Instead, focus on what your audience actually cares about.
For example, here are some engaging titles and topics you can use:
Video Idea: "How Mortgage Rates Really Work (And What You Can Do About It)"
Blog Post: "Smart Ways to Save for a Down Payment Faster"
Social Media Post: "3 Common Mortgage Myths That Could Be Costing You Money"
Email Newsletter Topic: "What First-Time Homebuyers Need to Know Before Applying for a Loan"
Examples of Engaging Posts
Here are a few content ideas you can use to capture your audience's attention:
Post Example 1: "Think you need a 20% down payment to buy a home? Think again! Many loan programs let you put down as little as 3%. Don't let myths stop you from owning a home! #MortgageTips #HomeBuying"
Why It Works: This post busts a common mortgage myth while keeping the message short and engaging. It also includes a strong call to action, encouraging potential clients to learn more.
Post Example 2: "Want to buy a home but worried about your credit score? You might be closer to homeownership than you think! Let's break down what lenders really look for. #MortgageHelp #FirstTimeBuyer"
Why It Works: This post directly addresses a common concern among potential borrowers, providing reassurance while inviting engagement.
When you shift from self-promotion to education, more people will pay attention, engage with your content, and see you as a trusted resource.
3. Use Engaging Formats
People don’t just want text-heavy articles. Mix up your content with:
Short, helpful videos for social media
Infographics that explain tricky mortgage topics
Live Q&A sessions on Facebook or LinkedIn
Email newsletters with mortgage tips
Different formats keep your audience interested and make your content easier to digest.
The Payoff of Better Mortgage Marketing
When you focus on your audience, everything gets better. You’ll build more trust, get more engagement, and have more conversations with potential clients. That leads to more closed deals and business growth.
Final Thoughts
If your mortgage marketing isn’t working, it’s time to rethink your approach. Instead of asking, "What do I want to say?" ask, "What does my audience need to hear?"
When you focus on helping, not selling, you’ll see better results. Start making content that actually matters, and watch your mortgage business grow.
Let's Boost Your Mortgage Business
Need help with mortgage marketing? Red Button Media creates content that gets results. Book a discovery call with us today to grow your business!
